Kindles Soon To Be Available at Target
By JULIE BOSMAN
Beginning on Sunday, the Kindle e-reader will be sold in Target stores nationwide, Target announced on Wednesday. It will be the first brick-and-mortar store to sell the Kindle, which previously was available only through Amazon.com.
Mark Schindele, a senior vice president at Target, said in a statement that Target customers have had an “overwhelmingly positive” response to the Kindle.
“We are thrilled to bring guests nationwide this incredibly light, portable, easy-to-read product that allows them to get all the news and books they want,” Mr. Schindele said.
Target plans to sell the Kindle for $259, the same price as on Amazon.com.
