This is a welcome addition, and I'm surprised they didn't do it sooner. Every avid reader I know loves to share, and this is a wonderful way to do it. It is also a great way to take care of a lot of Christmas and birthday shopping. Personally, my favorite gift to receive is an Amazon gift certificate... I love em! Don't have to worry about something not fitting or being the wrong color (I hate orange). It is always the perfect fit and just what I wanted. And now I can share my favorite books via Amazon and Kindle apps. I love it! And if they don't love it, they can swap it for a gift certificate.
Here is a bit more information, straight from the horse's mouth:
Frequently Asked Questions about Giving Kindle Books
• Do I have to own a Kindle to give or receive a Kindle book as a gift? No. Kindle books can be given and received by anyone with an e-mail address. Kindle books can be read either on Kindle or on your PC, Mac, iPhone, iPad, BlackBerry, or Android Phone using one our our free reading apps.
• What if the recipient doesn't like or want their gift? Kindle books received as gifts can be exchanged for Amazon.com gift cards.
• Are all Kindle books eligible to be given as gifts? All Kindle books available for purchase in the Amazon.com Kindle Store can be given as gifts.